Marketing Activity
Active
Suspended
Services
| Marketing Activity | Status | Total Services | Total Orders | Actions |
|---|
Owner: Marketing-Led
Nurture strong-fit leads who are not yet ready to buy.
Owner: Sales-Led
Top-priority leads with strong fit and strong buying signals.
Owner: Automated Only
Minimal effort; keep in low-touch automated flows.
Owner: Self-Service
Provide resources and education without heavy sales involvement.
Tactical Goal: Surround & Conquer
Marketing Activity:
Account-Based Marketing (ABM): Personalized ads, 1-on-1 executive events, and physical direct mail.
Tactical Goal: Educate & Elevate
Marketing Activity:
Industry-Specific Drips: Automated email tracks featuring case studies from their vertical (e.g., “How we helped Retail brands”).
Tactical Goal: Broad Awareness
Marketing Activity:
General Content: Monthly newsletters, broad social posts, and SEO-driven blog content.
Tactical Goal: Filter & Ignore
Marketing Activity:
Negative Targeting: Exclude these domains/titles from paid ads to reduce wasted CAC.